the internet-native brand framework
Description
From a cosy corner of the hyperspace emerges a new type of brand: the internet-native organisation.
We've left funnels behind, instead mapping ourselves across an axis that prioritises value capture over vanity metrics.
ONCHAIN ⇌ IRL
LOCAL ⇌ GLOBAL
Some will play in just one quadrant, others will stretch, expand and explore upon this web of possibility.
We've left funnels behind, instead mapping ourselves across an axis that prioritises value capture over vanity metrics.
ONCHAIN ⇌ IRL
LOCAL ⇌ GLOBAL
Some will play in just one quadrant, others will stretch, expand and explore upon this web of possibility.