The international festival headliner and a-list producer, ALEX RIDHA aka BOYS NOIZE, embodies the transformation and expansion of 21st century techno, house and electro. Yet as a berliner and lifelong DJ, he remains committed to the underground, regularly flexing the decks at BERGHAIN, TRESOR, RSO, and HÖR, all while running his label BNR. Now he brings you ICH R U in celebration of its 10 year anniversary.